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Travel Marketing

How I Hacked My Pinterest Account for Growth

Step By StepHow I Hacked my Pinterest account I’ve been redoing my Pinterest strategy for my brand. (It’s important to me that I test things on myself first before I recommend them to you and my clients.) People have thought I was going nuts. Seriously, I got notes from friends asking what I’m up to over on Pinterest.

A Few Pinterest Basics

Pinterest is NOT a pretty place to pin things that you might never do. Not if you are in business. Pinterest is a place to grow your expertise in what you know/research. This is where you can add value to your customers. What it is really… evergreen bookmarks to the things that matter to your customers and potential clients.

I watched a powerful presentation by Enid Hwang, the Community Manager for Pinterest, and she shared these tips:

Hashtags don’t work on Pinterest. Stop using them. Instead use pipes (the symbol above the backwards slash + |). Example: branding | logos | color palette

Pins are evergreen bookmarks. What does that mean? The Pinterest algorithm is set up to show users the pins based on what they LIKE not on time. For instance, a pin that you pin can be repined and like YEARS after you pin it. Which is UNLIKE Google (or Alphabet?) which shows the best answer based on date/seo.

Boards should be based on things you actually like. If you are a photographer you would, of course, pin your own posts, but you would also have boards on props, equipment, location, inspiration, portraits, ect. You are shaping your expertise to your customers and potential clients.

Pins are shown in search based on keywords. You want to use applicable keywords in your descriptions that will highlight your image. Think about how someone might search for your content and add those. You can always go back and edit pins if you think of more keywords.

The Pinterest Experiment for My Brand

Step 1: I took out all of the boards that weren’t relevant to my brand or the target customers I was hoping to attract. Yep. I just deleted them.

Follow Jacqueline Wolven’s board Goals, Planners & To Do Lists on Pinterest.  Step 2: I renamed my boards to be more relevant to search. Follow Jacqueline Wolven’s board Small Business Tips on Pinterest.

Step 3: I redid my profile and my board descriptions to have more clarity about who I was and why I was pinning these things.

Visit Jacqueline Wolven’s profile on Pinterest.

Step 4: I unfollowed almost everyone to uncrowd my stream. I then followed BOARDS that matched what I was pinning. Follow Jacqueline Wolven’s board Minimalism, Simplicity, KonMari & Simple Living on Pinterest.

Step 5: I started pinning 50 things a day. Yep. 50. I started with one board and did searches of things that were relevant to one board and pinned 50 of them. Then I pinned 50 the next day to another board. My goal is that each board will have at least 100 pins and then 150 and then… Board with more pins get followed rather than their somewhat anemic boards around them. More pins = more followers.

Follow Jacqueline Wolven’s board Learning to Meditate on Pinterest.

Step 6: I pinned content and blog posts from my own site. This wasn’t part of my regular work plan and now it is. I pin them to the boards that they are most relevant to – including one dedicated to my blog. Follow Jacqueline Wolven’s board JacquelineWolven.com Blog on Pinterest.

The Proof in the Pinterest Pudding

As you can see my analytics are showing that I am being viewed more often, my audience has grown and the activity from my own site has grown (people are pinning right from my site).

Pinterest Analytics showing growth after hacking my system. http://jacquelinewolven.com

I went from 488 followers to 535 in 4 days. I was at 488 for a year. Seriously.

It’s working and it isn’t that hard.

I will continue to learn and refine my strategy and keep you informed of how it is growing. Do you have tips that you are using? Share in the comments and we can talk all things Pinterest!

Do you want a free 10 minute consult on your Pinterest account? Email me with your Pinterest URL and I will give you feedback and a step towards growth.

xo – Jacqueline – who believes a good Pinterest Board should grow your audience and your expertise!

 

The Magic Formula of Hashtags for Instagram

Secret Instagram hashtag formula I was on Twitter the other day when my friend, Anne Parris, tweeted that the optimal number of hashtags for Instagram was 11. She was at Affiliate Summit in a session and we chatted a bit about it until she went to another session. Follow Anne, she is a smart cookie.

11 Hashtags for Instagram Posts

Why 11? After our convo via Twitter I wanted to do some more research and test it out. Buffer says:

Instagram is another hotspot for hashtags, and the good news for those who love to extensively tag photos is that there doesn’t seem to be a saturation point.

Interactions are highest on Instagram posts with 11+ hashtags.

A rule of thumb could be: Don’t sweat your amount of Instagram hashtags.

Limits to Hashtags?

Well, you can only post 30 in your initial caption. You can put 30 more in each comment after, but that might be a little too many.

Friday Fun! Working on my blog content calendar for the month. I use a Passion Planner, Post It Notes and a Sharpie to lay out what I want to focus on each day and throughout the month on my blog. Creating content everyday is my goal for the remainder of 2015 and my blog is a big part of that. Are you creating content everyday? Blog posts, Instagram posts, tweets, Facebook posts, Periscopes, YouTube videos, email newsletters? All of it counts towards helping you brand your business and help your potential customers understand that you are an expert in your field. Having a plan helps tremendously. Winging it everyday, not so much! #plannergirl #planneraddict #plannernerd #planner #goals #calendar #PostItToDo #ToDo #blogging #content #writer #creative #businessinspiration #marketingpro #entrepreneur #success #marketingtips #dogoodwork #branding #keynote Brands tagged.

A photo posted by Jacqueline Wolven (@jackiewolven) on

 

How To Easily Add Hashtags?

I have a note on my iPhone that is called Hashtags. I have added hashtags under subjects that I post about often.

Goals: #plannergirl #planneraddict #plannernerd #planner #gettoworkbook #planner #plannerlove #goals #getthingsdone #makeithappen #calendar #PostItToDo #ToDo #JustDoIt  #DontQuit #NeverQuit #NoLimits #hustle #workhard #inspiration #determination #motivation #dreambig #success

 

Simple Living: #simpleliving #livebetter #simple#happy #lessismore #minimalism #KonMari #cottageliving #tinyhouse #simplicity #liveauthentic #ozarks #backtotheland #realsimple #slowliving
Marketing: #businessinspiration #marketingpro #entrepreneur #success #marketingtips #hustle #workhard #dogoodwork #onlinemarketing #wordpress #branding #keynote
When I post a photo I can quickly go to my note and copy and paste the hashtags.
How to Research Hashtags for Instagram

One place to find comparable hashtags is hashtagify.me. It allows you to put in a hashtag that you want to use and gives you others that are used in conjunction with it. Plus the interface is kind of fun. hashtags data by hashtagify.me

Another option is Google+ /Exlpore, but this awesome tool might disappear soon. Put your most used hashtag themes in now to get your list that you can use for a while. Given that we know that Google is shutting the door on G+ any minute!
My Experiment with Hashtags on Instagram
I have been using Instagram for quite some time, but never with any real brand intention. It was just where I showed my life as it was unveiled. I realized (a big Aha!) that I was wasting this really powerful social media tool by not spending the right energy, time and focus on it for my brand. Last week I started posting things that are more relevant to my brand and adding using the magic formula of 11+ hashtags and I have seen really positive results.
Instagram Post Research
Old Instagram Post
Instagram Post Research
New Instagram Posting Style
Instagram Post Research
NEW Instagram Posting Style

That is a pretty significant jump. I’m not a lifestyle brand with pictures of fashion, pretty parties, or other things that catch the eye of Instagram lovers so I have to be a little creative in my posts. The challenge is fun and I’m excited to see if I can get better at this.

xo – Jacqueline, who believes that we all have the power to learn new things and if you are on Instagram you can follow me here.

A little hashtag humor with two of my favorite people: Jimmy Fallon and Justin Timberlake (and Quest Love!)  

About Jacqueline: I Did What In Travel Marketing?

Travel Marketing I get asked a lot about my background. I have done a lot of amazing things… mostly because I am a firm believer in saying yes. Heck, you can’t do cool stuff if you say no.

One of the areas of my bio that often doesn’t get as highlighted is my travel marketing experience. Probably, because I get a little shy talking about the awesome sauce that it was – we are talking one of the greatest jobs ever. So, I thought I would share a little bit about what I did and how that translates to what I do now.

I was the Marketing Communications Director for Carlson Marketing Group’s San Francisco office. Ok. First. Let’s just admit that is awesome.

Our team was responsible for creating all of the marketing and promotional pieces that were part of the travel programs that we were selling to major corporations. What corporations have I worked with? Well: HP, Citrix, Cisco (I helped plan the CEO families personal vacation to Paris, including the gifts that awaited them in their private jet and in each property they stayed in), Pampered Chef (All of my design work is in the Pampered Chef museum), Intel, Symantec, AutoDesk, Sun Microsystems, Peterbilt… the list just goes on and on.

What the heck did we really do for them? Companies that have sales teams want to give incentives to make them sell more and often, they aren’t interested in giving money. So, our team developed amazing trips that they went on. Our job was to create the program that would make the sales person really want to go on that trip.

Where the heck did they go? We sent folks to Sydney, Bali, Kona, Maui, Alaska, Montreal, Paris, Greece, Rome, Cancun, Orlando, Scottsdale, San Antonio.

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