I’ve been redoing my Pinterest strategy for my brand. (It’s important to me that I test things on myself first before I recommend them to you and my clients.) People have thought I was going nuts. Seriously, I got notes from friends asking what I’m up to over on Pinterest.
A Few Pinterest Basics
Pinterest is NOT a pretty place to pin things that you
might never do. Not if you are in business. Pinterest is a place to grow your expertise in what you know/research. This is where you can add value to your customers. What it is really… evergreen bookmarks to the things that matter to your customers and potential clients.
I watched a powerful presentation by Enid Hwang, the Community Manager for Pinterest, and she shared these tips:
Hashtags don’t work on Pinterest. Stop using them. Instead use pipes (the symbol above the backwards slash + |). Example: branding | logos | color palette
Pins are evergreen bookmarks. What does that mean? The Pinterest algorithm is set up to show users the pins based on what they LIKE not on time. For instance, a pin that you pin can be repined and like YEARS after you pin it. Which is UNLIKE Google (or Alphabet?) which shows the best answer based on date/seo.
Boards should be based on things you actually like. If you are a photographer you would, of course, pin your own posts, but you would also have boards on props, equipment, location, inspiration, portraits, ect. You are shaping your expertise to your customers and potential clients.
Pins are shown in search based on keywords. You want to use applicable keywords in your descriptions that will highlight your image. Think about how someone might search for your content and add those. You can always go back and edit pins if you think of more keywords.
The Pinterest Experiment for My Brand
Step 1: I took out all of the boards that weren’t relevant to my brand or the target customers I was hoping to attract. Yep. I just deleted them.
Follow Jacqueline Wolven’s board Goals, Planners & To Do Lists on Pinterest. Step 2: I renamed my boards to be more relevant to search. Follow Jacqueline Wolven’s board Small Business Tips on Pinterest.
Step 3: I redid my profile and my board descriptions to have more clarity about who I was and why I was pinning these things.
Visit Jacqueline Wolven’s profile on Pinterest.
Step 4: I unfollowed almost everyone to uncrowd my stream. I then followed BOARDS that matched what I was pinning. Follow Jacqueline Wolven’s board Minimalism, Simplicity, KonMari & Simple Living on Pinterest.
Step 5: I started pinning 50 things a day. Yep. 50. I started with one board and did searches of things that were relevant to one board and pinned 50 of them. Then I pinned 50 the next day to another board. My goal is that each board will have at least 100 pins and then 150 and then… Board with more pins get followed rather than their somewhat anemic boards around them. More pins = more followers.
Follow Jacqueline Wolven’s board Learning to Meditate on Pinterest.
Step 6: I pinned content and blog posts from my own site. This wasn’t part of my regular work plan and now it is. I pin them to the boards that they are most relevant to – including one dedicated to my blog. Follow Jacqueline Wolven’s board JacquelineWolven.com Blog on Pinterest.
The Proof in the Pinterest Pudding
As you can see my analytics are showing that I am being viewed more often, my audience has grown and the activity from my own site has grown (people are pinning right from my site).
I went from 488 followers to 535 in 4 days. I was at 488 for a year. Seriously.
It’s working and it isn’t that hard.
I will continue to learn and refine my strategy and keep you informed of how it is growing. Do you have tips that you are using? Share in the comments and we can talk all things Pinterest!
Do you want a free 10 minute consult on your Pinterest account? Email me with your Pinterest URL and I will give you feedback and a step towards growth.
xo – Jacqueline – who believes a good Pinterest Board should grow your audience and your expertise!