Step By StepHow I Hacked my Pinterest account I’ve been redoing my Pinterest strategy for my brand. (It’s important to me that I test things on myself first before I recommend them to you and my clients.) People have thought I was going nuts. Seriously, I got notes from friends asking what I’m up to over on Pinterest.

A Few Pinterest Basics

Pinterest is NOT a pretty place to pin things that you might never do. Not if you are in business. Pinterest is a place to grow your expertise in what you know/research. This is where you can add value to your customers. What it is really… evergreen bookmarks to the things that matter to your customers and potential clients.

I watched a powerful presentation by Enid Hwang, the Community Manager for Pinterest, and she shared these tips:

Hashtags don’t work on Pinterest. Stop using them. Instead use pipes (the symbol above the backwards slash + |). Example: branding | logos | color palette

Pins are evergreen bookmarks. What does that mean? The Pinterest algorithm is set up to show users the pins based on what they LIKE not on time. For instance, a pin that you pin can be repined and like YEARS after you pin it. Which is UNLIKE Google (or Alphabet?) which shows the best answer based on date/seo.

Boards should be based on things you actually like. If you are a photographer you would, of course, pin your own posts, but you would also have boards on props, equipment, location, inspiration, portraits, ect. You are shaping your expertise to your customers and potential clients.

Pins are shown in search based on keywords. You want to use applicable keywords in your descriptions that will highlight your image. Think about how someone might search for your content and add those. You can always go back and edit pins if you think of more keywords.

The Pinterest Experiment for My Brand

Step 1: I took out all of the boards that weren’t relevant to my brand or the target customers I was hoping to attract. Yep. I just deleted them.

Follow Jacqueline Wolven’s board Goals, Planners & To Do Lists on Pinterest.  Step 2: I renamed my boards to be more relevant to search. Follow Jacqueline Wolven’s board Small Business Tips on Pinterest.

Step 3: I redid my profile and my board descriptions to have more clarity about who I was and why I was pinning these things.

Visit Jacqueline Wolven’s profile on Pinterest.

Step 4: I unfollowed almost everyone to uncrowd my stream. I then followed BOARDS that matched what I was pinning. Follow Jacqueline Wolven’s board Minimalism, Simplicity, KonMari & Simple Living on Pinterest.

Step 5: I started pinning 50 things a day. Yep. 50. I started with one board and did searches of things that were relevant to one board and pinned 50 of them. Then I pinned 50 the next day to another board. My goal is that each board will have at least 100 pins and then 150 and then… Board with more pins get followed rather than their somewhat anemic boards around them. More pins = more followers.

Follow Jacqueline Wolven’s board Learning to Meditate on Pinterest.

Step 6: I pinned content and blog posts from my own site. This wasn’t part of my regular work plan and now it is. I pin them to the boards that they are most relevant to – including one dedicated to my blog. Follow Jacqueline Wolven’s board JacquelineWolven.com Blog on Pinterest.

The Proof in the Pinterest Pudding

As you can see my analytics are showing that I am being viewed more often, my audience has grown and the activity from my own site has grown (people are pinning right from my site).

Pinterest Analytics showing growth after hacking my system. http://jacquelinewolven.com

I went from 488 followers to 535 in 4 days. I was at 488 for a year. Seriously.

It’s working and it isn’t that hard.

I will continue to learn and refine my strategy and keep you informed of how it is growing. Do you have tips that you are using? Share in the comments and we can talk all things Pinterest!

Do you want a free 10 minute consult on your Pinterest account? Email me with your Pinterest URL and I will give you feedback and a step towards growth.

xo – Jacqueline – who believes a good Pinterest Board should grow your audience and your expertise!

 

6 Comments on How I Hacked My Pinterest Account for Growth

  1. Karen W
    August 11, 2015 at 1:53 pm (2 years ago)

    So, what would you consider to be the “life” of a board on Pinterest. For example, I used to do quite a few sponsored posts/product review on my blog. A lot of those campaigns required pinterest boards. Are those forever boards, or does there come a time when you would think it would be okay to do away with them?

    Reply
    • Jacqueline Wolven
      August 11, 2015 at 1:55 pm (2 years ago)

      If you are trying to get NEW sponsored posts I would do a Brands I’ve Worked With board and move them all to that. Put how they can reach you, list the brands you’ve worked with and types of brands you are open to working for. – Jacqueline

      Reply
      • Karen W
        August 11, 2015 at 3:12 pm (2 years ago)

        I’m NOT trying to get new sponsored content. I’m going back to the basics with my blog. So part of me thinks delete all those boards, but the other part thinks I was paid to have them – but how long should I keep them.

        Reply
        • Jacqueline Wolven
          August 11, 2015 at 3:14 pm (2 years ago)

          If they are over a month old, delete them. There was, I assume, nothing in your contract that said how long they needed to exist and if the brand was smart they made their own board with your content. Love back to the basics, Karen! – Jacqueline

          Reply
  2. Suzy Taylor Oakley
    August 11, 2015 at 7:54 pm (2 years ago)

    These are great tips! I’ve been somewhat intimidated by Pinterest, but I recently started trying to “get it” with purpose. I’m keeping this post for reference. I guess I should pin it! (I’m at least going to clip it to Evernote.)

    FYI, I was one of those recent new followers to your Pinterest profile. Thanks for the great info – you never cease to add value to my own small-biz efforts. 🙂

    Reply
  3. Tea Silvestre
    October 7, 2015 at 11:50 am (2 years ago)

    This is great stuff AND I’d love to know how this affected traffic to your own site; sign-ups to your newsletter; new leads/clients. Maybe a part 2?

    Reply

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